Channel AKA focus on playing upcoming UK urban/grime/hip-hop music and has helped the breakthrough for acts such as Tinchy Stryder, Tinie Tempah, Chipmunk, Wretch 32, Devlin and N-Dubz. Their target audience is 16-34 year olds, who are interested in their specialised music genres. They broadcast songs from artists which include self made videos, they focus on upcoming and new artists within the industry. The logo used for this music channel appeals to their target audience as they can identify the genres played through the image of the man next to the letters 'AKA'. The man within the image is wearing baggy trousers, a snapback and leaning on the edge of the first 'A', these are all stereotypical features of somebody who listens or performs the grime/hip-hop/urban music. The colour red also represents the rebellious side of the genres, as artists from these genres use a lot of explicit and inapropriate language and scenes within the music videos and lyrics they release. The black writing also represents how deep and personal lyrics/beat/video is to the artist as they tend to be sharing an experience or problem they have overcome in their lives. 
MTV Dance have a target audience of 18-30, for people who are interested in listening to upbeat, songs that are featured within the charts. The channel is separate from channels simiular such as MTV Hits, MTV Rocks, MTV Base etc; because it specialises in electronic dance music, therefore audience members who prefer to listen to this genre can be directed easier. MTV Dance features artists regularly such as; Kiesza, Redlight, Netsky, MK and David Guetta. The logo appeals to the audience because it clearly states the genre of music is plays, this makes is easier for the target audience to find the channel as it catches their attention. The worldwide known music channel brand MTV is also included within the logo, which will entice people flicking through channels as it is has a good reputation, the colour purple also suggests a very vibrant and friendly vibe for the audience, which can be associated with the dance genre.
Clubland TV features upbeat pop and dance music videos, all based from the albums it releases, its main rival is MTV Dance however the channel Clubland TV dominates the TV ratings. This could be due to the wider variety in target audience, as Clubland has specific programmes that are aimed towards elder individuals such as 30-50 year olds. Artists that are featured on the channel regularly include; Faithless, Avicii, Cascada, Alesso and Inna. The logo appeals to the target audience as the channel title is used within it, this triggers viewers memory of the well known albums that are released annually, therefor they are familular with the genre of music shown. The dotted font used gives the audience a insight of the construction of the songs used on the channel, as it can be connected to the beats and tunes used.
From collecting this research into music channels I discovered how the distribution of different genres within the music industry takes place and how important it is to distinguish the different kinds of fonts, colours and styling when producing and distributing a music video. From this I will know how I can make my video conventional to the genre and how to appeal to my target audience.
This post demonstrates some understanding of the music industry and the role of music channels. You have made a start in analysing a variety of channels and genres to demonstrate your understanding. You have commented on the target audience, regular artists and the logo, but some of these points need to be explored in more detail, to demonstrate further knowledge.
ReplyDeleteYou also need to include the summary points to complete this post.