Rough cut - Miss Georgiou

Audience feedback is crucial within any production, therefore a rough copy is carried out. This allows us to find out the opinions of our target audience, which will inform us how we can make changes to improve our work so that it is more conventional and appealing to who we are aiming our music video towards. Audience feedback also allows us to discover new ways in which we can reach other audiences and for example different genres, this will then result in a wider audience base which in turn would improve the success of a music video. Having different individuals perspectives on the music video will show up any errors or poor quality editing, lighting etc that we as a group have possibly overlooked. Therefore a rough copy is essential to use when creating any production for it to be most effective. We received audience feedback by screening our production in front of a class of media students and then collected sheets that they filled out regarding strengths and weaknesses in their opinion of our music video. This will benefit our production as within the individuals we asked there was students who have been researching both soul and other music genres, therefore their feedback would be both applicable and useful to improving our music video. This process will also benefit the music industry as it makes it easier to merge genres and allows artists to connect with the majority of individuals from most genres as it has elements and appealing factors from each one.

From the feedback we received both positive and negative comments, which included;

•  Good use of location
•  Good narrative
•  Conventional to the soul genre
•  More angles need to be used
•  Lip singing parts need to be improved
•  Repetitive camera shots

From the three positive comments we were given we realised that we used mise-en-scene correctly to portray the soul genre and appeal to the audience, for example the settings. We used settings such as a graffiti wall, bathroom and bedroom, these settings were chosen because of their personal meaning which is relatable to the soul genre as they are normally represented by real experience. We also used costume and iconography which is conventional to the soul genre as we gave our artist a very vintage and quirky image. We also portrayed the narrative successfully through using many different clips of the characters happy and then unhappy to show their breakup to the audience, the feedback confirmed that what we felt went positively we did successfully carry out.

From the three negative comments we received we found that our weaknesses revolved around the filming of the music video, we failed to use a variety of camera angles such as high/low angle and stuck to the mid and establishing shots. We also did not film enough footage to make the music video engaging enough, we used the same/similar shots continuously which may be perceived as annoying and the audience may lose interest. From this feedback we can now work on improving our music video by using our strengths to fix our weaknesses, we can use our successful narrative to assist us in creating more shots to extend our narrative. Through re-filming the lip singing scenes we will also be able to use more angles and create new shots that we can add into the music video to make the changes that need to be made from the comments that we received.